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Douglas D. Schumann Library & Learning Commons
Research Guides
MGMT 4000-02: Project Research
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MGMT 4000-02: Project Research
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Suggested Readings
All in Startup: Launching a New Idea When Everything Is on the Line
by
Diana Kander
Call Number: E-book
ISBN: 1118857666
Publication Date: 2014
Idea Searching for Design: How to Research and Develop Design Concepts
by
David Bramston; YeLi YeLi
Call Number: 658.5752 .B73 2016
ISBN: 1472581962
Publication Date: 2016
Lead and Disrupt: How to Solve the Innovator's Dilemma
by
Charles O'Reilly; Michael Tushman
Call Number: E-book
ISBN: 0804798656
Publication Date: 2016
Observing the User Experience: A Practitioner's Guide to User Research
by
Mike Kuniavsky
Call Number: E-book
ISBN: 0123848695
Publication Date: 2012
The Persona Lifecycle: Keeping People in Mind Throughout Product Design
by
Tamara Adlin; John S. Pruitt
Call Number: E-book
ISBN: 0125662513
Publication Date: 2006
Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy
by
Marlene Jensen
Call Number: E-book
ISBN: 111843076X
Publication Date: 2013
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