Industrial Design

Graphic Design: The New Basics covers the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.

Utilizing a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike, Signage and Wayfinding Design arms you with the skills needed to apply a standard, proven design process to large and small projects in an efficient and systematic manner.

Meggs' History of Graphic Design guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field.