Industrial Design

Graphic Design: The New Basics covers the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.

Meggs' History of Graphic Design guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field.